Tastefully terrific Student’s Biryani owner Mr. Arif speaks to The Label Sticks about how the business with a humble beginning became a world renowned brand.
From a humble start to becoming a brand, from a brand to a trend and from a trend to an icon. Café Student has set itself in the heart of customers through its flavorsome food which sets it apart from the rest.
On a sunny afternoon in October 1969, 40-year old, Haji Muhammad Ali, stood at a stall in Karachi, Pakistan with a few plates and a bucket full of aromatic rice called Biryani. Like nothing which was sold before, passersby could not resist trying his food.