Editor’s Profile

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Sandy Nathan, director of The Label Sticks (thelabelsticks.com), heads PR campaigns for many multinational brands. Working with the best, her company’s clientele enlists some prestigious brands like Mercedes-Benz, Electrolux, Hoover, Russel Hobbs, Gerard Darel, Alfa Romeo, Saab and Volvo (Geely), Western Auto, Manlift, furniture brand 2XL, leading Japanese skincare brand Sensai, popular French lingerie brands Chantelle and Passionata, Loreal and Medcare Hospital among others.

A qualified Cost Accountant and Chartered Financial Analyst, she began her career with the Al Ghurair Group in the engineering division and then moved on to Interconsult, working in close association with big names in the industry like Merrill Lynch, Solomon Smith Barney, Lazard Freres and CIBC as a Portfolio Manager and Financial Consultant of high net worth groups in UAE and Oman.

She ideated and published weekly articles on ‘International Money Markets’ for 7 years published in ‘The Times of Oman’ under the title of ‘Money Markets’ that mapped out the changes in the US, Europe and Japanese financial market trends the financial markets she specialized in .

Her role at TLS is multifaceted, where she Directs the complete operations of all aspects of the company, from financial management to creative output and the smooth functioning of all departments. Sandy also directs market research for multinationals and plans their product launch platforms with her qualified teams of professionals.

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Soaring on an ascending entrepreneurial graph, she has had the good fortune of working with the best in the financial and advertising industry, thus gleaning far more professionalism and expertise from two of the most booming industries. Leading on from her passion in business, she has also been appointed as a Director by the SME Chamber of India and the India International Trade Centre to promote the women’s wing in business development. She is also the Director of Diplomat’s Summit, a UK company which is a global consortium to foster private and public sector partnerships.

In her free time she is a writer and loves interviewing celebrity brands with an unquenchable thirst to unveil engaging brand stories through her PR channel registered in the UK called ‘The Label Sticks’(www.thelabelsticks.com).

A well-known business entity, Sandy has been featured in various magazines and interviews for her work and is graced with the status of mentoring her employees with her fiery approach to professionalism and excellence in accomplishing the highest possible pinnacle in creativity and branding.