This is my first launch in Dubai and I need to come with my best. We have all kinds of collections starting from AED 1000 to AED 4.6 Million. The inspiration behind this collection is My Daughter’s name Myra, and it is the story of a princess, as we want to make every women feel special. There is no better way to make her feel special than jewelry that complements her style.

We collaborate and produce four different collections in a year.

Our collections are as per occasions and festivals, as that determine the style of the pieces being produced.

Yes. We make more traditional and more of polki style pieces, during Diwali time, but we infuse modern touches and have very unique collections.

We have two stores in Delhi and basically by the end of the year we are planning to be in Dubai, Singapore and London with our stand alone stores.

We have Diamonds, Emerald, Ruby and Uncuts. We have everything in Jewelry.

I feel that the comfort is most important! If you are comfortable in the piece you are wearing, you will carry it confidently. So we pay a huge amount of attention on the smooth finishes of all minute parts of the pieces.

This is one of my favorites as I am comfortable in it. If something is hurting me or if something is too loud for my structure it will not look good. It has to suit my personality to look attractive.

Jewelry is meant for every occasion. Most of my clients need simple basic solitaires. I really think solitaires say it all.

Approximately 45 people and my manufacturing unit is in Mumbai. I keep travelling Mumbai to Delhi as my shops are in Delhi and my family base is in Delhi.

From the beginning, I have been the face of my collections and I don’t see that changing in the near future, as it is my absolute passion to see the collection through till the end. My involvement is not just in the design phase.

For Indian Jewelry, there is nowhere better than Jaipur. The Polki, the typical Rajwada collections are the best there.

There is Brazil, South Africa, Hong Kong etc. Wherever I go and see a good piece, I pick it up and cannot leave it. Then I take it home and design something from it. I don’t go with a buying list, as I am a designer and cannot be specific. I need to have freedom in my mind to create.

You know, the trends are really changing. People are wearing uncuts with evening gowns. You may see me wearing that tomorrow. So again whatever suits you and makes you look unique.

Every brand is calling themselves luxury these days. So in such a competent world, every brand wants to say they are luxurious. For me, what is luxury is rare. I don’t repeat my pieces. None of my pieces will be repeated ever unless it was requested by you for your daughter. So it has to be rare. If you see this commonly, then where is the rare factor? Rolls Royce is luxury, because everybody doesn’t have it. The day when everybody owns it, the luxury aspect is gone.

Ten years back people were more into family jewelry and heirlooms and now the trend has changed. Women are getting more independent. They have more earnings, the right to take decisions and can ask what they want. Now the trend of Traditional Jeweler has gone to designer jewelry and they like to buy it from designers and not from whom their families have been buying. Whatever they like is more important than the trust factor, as everything is certified these days with an authenticity certificate.

I started all this before marriage, I was just 20 years old and I was one of the youngest entrepreneurs of India. It was not given to me by marriage, but of course marriage added on a lot, as before I was doing it just for fun and then realized that a lot of women wanted to buy what I had to offer, that made me take it on as a serious business. All that happened after marriage as it also needed considerable investment.

I am in my launch phase and I have put forward really competitive pricing to make sure that people get a chance to experience world class designs at very competitive prices as I believe in long term business relationships and not just a one-time purchase.

When I need motivation I just look at what I have done for the past 10 years and it gives me a great boost to move ahead with renewed passion and energy. So there is no way back for me other than to just keep looking ahead and going higher.