Sally Bitar

Branding: An Emotional Identity of Your Own

When one hears the term “branding”, the very first picture that is formed in that individual’s mind is a busy highway with the largest of billboards and highly-technological ads. If one is slowly challenged to look outside of that and perhaps perceive different variations of branding, the imaginative image will move towards events and product placement ads. Doesn’t that make a person wonder about branding? Is that really all there is to it? Are companies only there to market their products and services out to us to simply lure our credit cards out of our wallets and into their machines? That can’t be all there is to it. After all, we are human. That may just be a person on that billboard. That may just be a luxurious and appealing perfume the model is holding. However, there is a story. There is always a story. That’s what branding is about. We, as brand managers, are here to tell your story.

Branding is about tapping into our audience’s harness happiness, sadness, anger, and fear. To do this, we aim to approach them on a more personal level by creating a dialogue, by telling compelling stories, and pushing hot buttons that work best. We encourage basing our central focus on family values, intelligence, safety, belonging, or power. The best way to fully encompass your community is to truly make it feel more robust and fuller. The larger the feeling, the better. Through your products and services, we will help them realize one thing: they are paying for art. As a dominant voice in this community, you must take the microphone when eligible. Be heard. Allow them to really, truly listen.

There are 26 letters in the alphabet. We will use each and every one in different variations to make sure you are heard. We are here to increase virality. Let the stories begin.


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